VR, AR – Powering gaming industry

Technology is evolving at an amazingly rapid pace Putting imagination to reality has just been amazing. 2017 is the year full of promises. Highly anticipated hardware has finally arrived into the hands of consumers. Augmented Reality and Virtual Reality have made certain far sighted things possible.

Virtual reality and augmented reality (VR/AR) have huge scope in gaming industry. The fantasies of visiting and alien world or an exotic location excite many people around the world. Bridging worlds appears to be playing the trick for VR/AR technologies.

The advancement of digital technology does not need any proofs; we have witnessed all of this ourselves.  From ancient years of black-and-white 2D games 3D game, and from primitive first-person shooters to complex, life-like shooters depicts that the gaming industry has taken a big bite of the technology progression.

The head mounted display will make a difference in how VR integrates with gaming. Imagine being able to play any game as yourself, instead of just your fingers and hands playing while your eyes absorb.

VR is massively driven by gaming , and will continue to be for the near future. Without any surprises gamers have given VR the biggest boost.

The following points highlight how VR/AR are the emerging trend in gaming industry & role it plays:

  1. 3D experience revived:

We had witnessed 3D movies for about a century ago but the technology could not rise due to high costs. It’s only in the recent years that we’ve experienced the revival of 3D technology not only in movies like Avatar, but also for gaming screens.

  1. Immersive Gaming:

There is a mass and impulsive movement towards more immersive digital entertainment, from movies to games – to a level where you can play in your own avatar as well.

  1. Augmented Reality (AR) in Gaming:

In addition to our real physical environment, in Augmented Reality we will be given additional information or data overlay, digitally, in real-time.  It seeks to enhance your perception of the real world and is not a fantasy place. The biggest success of AR gaming has happened with Pokemon Go where the game switches between an augmented world and a fantasy world for fantastic gameplay.

  1. VR/AR becoming a lifestyle:

Virtual Reality & Augmented reality has become a lifestyle which goes beyond just early adopters in the gaming world. Now it has started to attract niche users in tourism, medicine, education, entertainment.

  1. VR/AR games: Scopes in Sales & Marketing solutions:

AR/VR games provide immersive experience that customers engage with. Engaging games/content is presented to the target market, which results in generating sales, client loyalty and reach.

AR/VR gaming solutions has the ability to go viral and compete with competitors for mindshare. In short, it helps businesses and brands to give them a cutting edge.

It is pleasing to know that the gaming industry is speeding up towards its own territory where it will rule.

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